What can mobile offer the connected TV arena?
The platform ecosystem for consumer entertainment is shifting, and mobile is becoming a core part of those experiences. Television and mobile have long been considered as separate independent industries, but this is all about to change. The television is now the final frontier for the mobile industry. The operating system players – Apple, Google and Microsoft in particular – are investing significant R&D dollars in developing solutions that can carry their platforms across to the main screen in the living room. They are incredibly well placed to do it, leveraging their significant global scale and rapid innovation cycles to bring new functionality to the TV screen. And they will use their position of strength in mobile as the “way in”, either by licencing technologies such as Airplay and Smart Glass to TV manufacturers, or more likely by convincing consumers to buy an inexpensive box (gateway) to plug into your TV HDMI.